Top 5 Beauty Retail iOS Apps in Bulgaria - Q3 2022

During the third quarter of 2022, the top beauty retail applications on iOS in Bulgaria exhibited varied performance in terms of downloads and active users. Here’s a closer look at the trends for each app.

Notino: profumi e cosmetici saw weekly downloads starting at 208 and peaking at 621 in the week of July 4. The app maintained a relatively stable download rate, ending the quarter with 312 downloads in the final week of September. Active users increased from 1.2K to 1.7K in mid-July, followed by a slight dip and stabilization around 1.3K by the end of the quarter.

BEAUTY BAY showed a gradual increase in weekly downloads, starting from negligible numbers and reaching 23 in the week of September 19. The active user count mirrored this trend, starting at 46 and peaking at 65 in early September before settling at 58 by the end of the month.

Feelunique: Limitless Beauty experienced modest download activity, with numbers increasing from 2 in late June to a peak of 19 in mid-September. Active users followed a similar pattern, starting from zero and rising to 43 in the week of September 19, before slightly decreasing to 35 in the final week.

Perfumerías DRUNI had sporadic download numbers, peaking at 9 downloads in mid-September. The app recorded 12 active users in the week of September 19, reflecting its limited engagement in the market.

Lastly, IPSY: Personalized Beauty had minimal download activity, with a small peak of 10 downloads in the week of September 19. The app did not record significant active user activity during the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.